Theory Samara Joy "Now and Then" 2025

About

This music video for Samara Joy's Now and Then, produced by Consulate and AP Studiios Inc for Theory, features intimate jazz club performances and moody, atmospheric lighting. The piece captures vocalist Samara Joy in a black sequined top, performing into a vintage microphone alongside a pianist in a tailored suit. Cinematic framing and low-key lighting create a classic noir aesthetic, highlighting rich textures and a warm, sophisticated palette.