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Brand
Theory
ProjectTheory Fall 2026 Campaign
Woman looking out from a car window next to handwritten red text on a painted blue border background

Andrew Sauceda,

Associated creatives

Jim Goldberg
Jim GoldbergPhotographer
Andrew Sauceda
Andrew SaucedaFashion Editor/Stylist
Dylan Chavles
Dylan ChavlesHair Stylist
Yumi Lee
Yumi LeeMakeup Artist

Tags

woman in carwoman looking out windowwomancar windowhandwritten textred text

Description

This campaign image for the Theory Fall 2026 collection features a woman gazing outward from inside a vehicle. Handwritten red lettering is scrawled across a white section on the left, reading 'TAKING A CAB WAS WORTH IT TODAY'S MY LUCKY DAY'. The entire composition is framed by a decorative, textured blue and gold painted border. Jim Goldberg photographed the campaign, styled by Andrew Sauceda, with hair by Dylan Chavles and makeup by Yumi Lee.