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Group of diverse models wearing layered outerwear and winter clothing in an outdoor wooded setting shot in black and white.

Zara The Whispers of the Wild 2025

About

This black and white fashion editorial photograph for Zara features a group of six diverse models posed closely together outdoors against a backdrop of trees. The subjects wear rich, textured layers including wool coats, scarves, and leather jackets. Photographed by Steven Meisel with creative direction by Fabien Baron and styling by Karl Templer, the composition employs natural soft lighting and a monochromatic palette to emphasize the garments and structural fabrics. The models display serious and direct expressions, creating a moody and atmospheric campaign tone.

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Background

Forest

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Advertising Campaign