The Voorhes, Photographer, Austin

Description

This commercial advertising image features a heavily pixelated blue circular graphic set against a textured grey background. Dominating the centre is bold red text reading WARNING, followed by white sans-serif text stating the following was made for mayo lovers with zero regard for anyone else. At the bottom of the graphic, the Kraft brand logo is displayed inside a red oval container. The overall composition mimics low-resolution digital or retro video aesthetics. The work was photographed by The Voorhes.

Style

Horizontal, Commercial, Graphic

Industries

CPG / Packaged Food

Color

Context

Advertising Campaign