The VIA Agency, Agency / Creative,

Description

This is a commercial for Perdue Farms chickens. The commercial opens with a woman at a dinner table commenting on the taste of the chicken she's eating. The commercial cuts to clips of people eating chicken, 80s style exercise, men in costumes tasting chicken, and families eating dinner. The commercial highlights the care and attention given to raising the chickens. It shows farmers inspecting blueprints for chicken houses, a man climbing grain silos, and farmers walking alongside chicken houses. The commercial features shots of chicken feed, free-range chickens, and people studying chicken feed. The scenes emphasize the organic and free-range aspects of Perdue chicken farming. The commercial is brightly lit and shows outdoor environments with trees.