Brand
ProjectThe Upsides Tour
The End, Post Production / VFX,
Associated creatives
Tags
Description
This commercial video for Acrisure titled The Upsides Tour features singer Lionel Richie performing at a white piano across various styled sets, including an industrial warehouse and a residential living room. In the living room scene, a family stands behind a pink velvet sofa holding a dog while interacting with the musician. The lighting shifts between warm indoor practical lamps and soft studio illumination, highlighting colorful retro-inspired interior decor and costumes. The frame captures dynamic camera movements between wide overhead shots and medium close-ups of the cast.
Style
Vertical, Commercial, Retro
Industries
Insurance
Color
Jet Black (40%)
Pure White (30%)
Burnt Orange (30%)
Background
Set-dressed
Context
TVC / TV Commercial




