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  • ·The Upsides Tour Acrisure Commercial with Lionel Richie

The End, Post Production / VFX,

Associated creatives

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Description

This commercial video for Acrisure titled The Upsides Tour features singer Lionel Richie performing at a white piano across various styled sets, including an industrial warehouse and a residential living room. In the living room scene, a family stands behind a pink velvet sofa holding a dog while interacting with the musician. The lighting shifts between warm indoor practical lamps and soft studio illumination, highlighting colorful retro-inspired interior decor and costumes. The frame captures dynamic camera movements between wide overhead shots and medium close-ups of the cast.

Style

Vertical, Commercial, Retro

Industries

Insurance

Color

Jet Black (40%)
Pure White (30%)
Burnt Orange (30%)

Background

Set-dressed

Context

TVC / TV Commercial