The Twenty One Brand Identity 2024

Description

This image presents an outdoor billboard campaign for The Twenty One, created under the Brand Identity project by Visie Admin with contributions from Marlon Tate, UnitedUs, Ragged Edge, Anak, Accept and Proceed, and A Practice for Everyday Life. The prominent yellow horizontal banner features bold serif typography reading Our planet's most popular addiction alongside playful black-line illustrations of whimsical figures, including a creature holding a beverage and stylized characters. Set outdoors beneath a clear blue sky with scattered clouds, the physical billboard rests above a textured ground strewn with dry leaves and debris. The commercial design employs a vibrant solid yellow background paired with high-contrast dark illustrations and typography.

Style

Horizontal, Commercial, Graphic

Techniques

Spray paint / graffiti

Industries

Beverages

Color

Background

Clear Sky

Context

Out of Home (OOH)