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P&G The Talk 2024

About

This video piece from P&G's The Talk project, created by agency BBDO New York, depicts intimate emotional interactions between family members across various generational settings. The scenes feature Black women, men, and children in domestic interiors and porch settings with vintage styling, low-key lighting, and subdued colour grading. Characters engage in dialogue and quiet reflection, capturing deeply personal moments of guidance and reassurance. The cinematography utilises cinematic framing and deliberate lighting to build an atmospheric and narrative-driven tone.

Brand

P&G

Project

P&G The Talk 2024

Keywords

young black girlblack girlyoung girlwoman braiding hairblack womanwoman

Credits

BBDO New York
Agency / Creative

Styles

HorizontalCinematicGrainyNostalgic

Background

Living Room

Context

Brand Film / Corporate Video
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