Odd Studio, Production Service,

Description

This commercial video for mycar Tyre Car & Auto, titled The Sunburnt Car and produced by Odd Studio, examines the impact of UV exposure during daily commuting. The footage features an elderly woman driving, with close-up shots of her arms, a steering wheel, and a car dashboard covered in synthetic fur to simulate sun damage. The narrative transitions between interior driving perspectives, a woman looking in a rearview mirror, and a red car parked inside a brightly lit studio space. The visual style employs cinematic framing and natural lighting to emphasize the campaign's awareness message about skin cancer.

Style

Horizontal, Cinematic, Clean

Industries

Luxury Automotive

Color

Background

Garage

Context

Advertising Campaign, Brand Film / Corporate Video