Lu Mata, Art Director,

Description

This fashion editorial image for Desigual's The Summer Story campaign features a model with long blonde hair reclining outdoors. She is wearing a patterned pink and purple textured shirt paired with a matching floral long skirt. The background consists of horizontal white wooden panels casting soft shadows under natural sunlight. The composition is captured with warm tones and a relaxed, sun-drenched aesthetic.

Style

Editorial, Horizontal, Warm

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Stone Texture

Context

Advertising Campaign