TBWA\Chiat\Day LA,

Description

This commercial video for Jack in the Box titled The Spiciest Player features a young boy running through a wet city street at night past crowds gathered around shop windows. The narrative transitions to atmospheric stadium scenes with dramatic lighting, rain, and vintage television sets broadcasting football action. Cinematic color grading and moody tones establish a retro urban aesthetic. The project was created for Jack in the Box.

Style

Horizontal, Cinematic, Moody, Retro

Industries

Fast Food

Color

Background

Street

Context

TVC / TV Commercial