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Woman in a yellow shirt holding a cocktail next to a bottle of rum against a botanical background

Danny Kasirye, Photographer, London

Associated creatives

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Description

This vibrant advertising campaign image, photographed by Danny Kasirye, features a smiling woman wearing a bright yellow button-down shirt and a patterned headscarf. She holds a coupe glass containing a cocktail, positioned next to a prominently displayed bottle of Bacardi rum in the foreground. The central scene is framed by a decorative border surrounded by lush green tropical foliage and botanical elements. Large bold typography reads THE SOUND OF RUM across the lower portion of the frame. The lighting is warm and inviting, complementing the golden tones of the rum and the subject's relaxed expression.

Style

Vertical, Commercial, Warm, Clean

Industries

Alcoholic Beverages

Color

Golden Yellow (60%)
Pure White (20%)
Chocolate (20%)

Background

Set-dressed

Context

Advertising Campaign