BrandGoogle Pixel
ProjectRacer Bia
The Robot Co, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The video showcases Bianca Bustamante, an F1 Academy driver, highlighting her connection with the McLaren team. She is shown wearing a McLaren uniform and donning a racing helmet, emphasizing her professional role. The video features close-up shots of her face, and cut-aways show her reflection in water and the use of paint to customize helmets. The video highlights a collaborative design process and the athlete's work with technology. The scene is set indoors, possibly within the McLaren Technology Center, UK, with visual effects adding a layer of creative depth to the overall aesthetic.