Vodafone The Rise of the Aggro-rithm (Film) 2025

Description

This narrative film video created for Vodafone by Nice and Serious and post-produced by CHEAT depicts scenes of school children interacting on a public bus and at home. The cinematic footage captures students in school uniforms, shirts, and ties, looking at smartphones and talking. Natural light illuminates the interior of the moving vehicle, highlighting expressive performances and intimate character interactions. The piece forms part of The Rise of the Aggro-rithm project, examining modern digital communication and social dynamics.