Logo
  • Home
  • ·Media
  • ·The RealReal I Am Real campaign video

Team One, Agency / Creative,

Associated creatives

Tags

Description

This commercial video for The RealReal's I Am Real project features a man with curly hair and a mustache navigating urban and interior settings. Scenes transition from a city street where he records with a vintage camera to a moody apartment overlooking a skyline. The cinematography employs a desaturated, cinematic color palette with atmospheric lighting. Production credits include Team One, William McVay, and Christin Heiduk.

Style

Horizontal, Cinematic, Desaturated, Earthy

Color

Jet Black (50%)
Chocolate (30%)

Background

Street

Context

Advertising Campaign, Brand Film / Corporate Video