Brand
ProjectI Am Real | Longform
Team One, Agency / Creative,
Associated creatives
Tags
Description
This commercial video for The RealReal's I Am Real project features a man with curly hair and a mustache navigating urban and interior settings. Scenes transition from a city street where he records with a vintage camera to a moody apartment overlooking a skyline. The cinematography employs a desaturated, cinematic color palette with atmospheric lighting. Production credits include Team One, William McVay, and Christin Heiduk.
Style
Horizontal, Cinematic, Desaturated, Earthy
Color
Jet Black (50%)
Chocolate (30%)
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video