Brand
ProjectI Am Real
Team One, Agency / Creative,
Associated creatives
Tags
Description
This cinematic commercial video for The RealReal project I Am Real features a man with dark curly hair and a mustache navigating various scenes. He is shown holding a vintage camera on a city street, practicing breathwork and meditation indoors, ice bathing in a frozen body of water, and shaping clay on a pottery wheel in a rustic workshop. The desaturated color palette, cool grading, and atmospheric lighting emphasize a moody, contemplative tone throughout the narrative.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Analogue / film
Industries
Designer Fashion
Background
Street
Context
Advertising Campaign