BrandCanadian Tire
ProjectThat Spring Feeling
The Pub, Music / Sound,
Associated creatives
Associated creatives
Tags
Description
The video features an African-American girl drawing while lying on a bed by a window overlooking a snowy yard. A boy marks off days on a 'March' calendar. Later, an African-American woman in a plaid shirt unveils a red car covered with a grey car cover in a garage. The lighting is soft and natural, creating a cozy atmosphere. The color palette is dominated by cool tones with the contrast of the red car. The camera uses a mix of medium and close-up shots, focusing on the subjects' actions and details.