Backlash, Agency / Creative,

Description

This video captures The Prada Picnic activation hosted by Prada Beauty in a bustling public square, created in collaboration with agency Backlash. The footage showcases an elaborate outdoor pop-up installation featuring green and white checkered flooring, branded display structures, beach chairs, and a cart serving branded gelato. Crowds of people gather around the installation, interacting with the space, taking photographs, and exploring fragrance product displays. Natural daylight illuminates the classic stone architecture surrounding the public square.

Style

Documentary, Horizontal, Clean

Techniques

Natural light, Drone footage

Industries

Fragrance

Color

Background

Public Square

Context

Event / PR