BrandICON America
ProjectThe New Masculine
ICON America The New Masculine 2026
Associated creatives
Tags
Description
This black and white fashion editorial photograph captures a male model posing against a mottled concrete wall for the ICON America project The New Masculine. The model wears a cropped white collared shirt beneath an open dark jacket, paired with dark trousers, creating a stark silhouette. A light-coloured scarf is wrapped around his neck, and his hair is secured under a dark cap. The lighting is direct and creates subtle tonal contrasts across the subject and background textures. The composition focuses on structured tailoring and alternative menswear styling.
Style
Editorial, Vertical, Monochrome
Industries
Luxury Fashion Houses
Color
Pure White (30%)
Jet Black (70%)
Background
Concrete Texture
Context
Editorial
