Instacart The Male Shopper Project 2026

About

This vertical campaign video for Instacart humorously addresses customer complaints about male Instacart shoppers through a simulated podcast interview. The segment opens with a woman reacting in dismay to social media comments wishing against male delivery shoppers before guest Anthony Porowski appears to defend them. Directed for The Male Shopper Project, the sketch uses crisp studio lighting, professional podcast microphones, and on-screen typography to deliver its comedic message.