P&G The Look 2020

About

This video commercial for P&G titled The Look opens with a shirtless black man lying in bed on white pillows, opening his eyes and looking directly at the camera. He transitions to sitting by a window in a bright room before walking outdoors onto a busy city street. The narrative follows him walking past storefronts and pedestrians, interacting with others, and entering an office building lobby. The visual style features natural daylight and cinematic framing, capturing urban life and daily routines.