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Brand
ProjectThe Line

Airbag, Visual Effects, Sydney

Associated creatives

Tags

Description

This dynamic commercial video project titled The Line for brand Optus features a large group of people walking, dancing, and interacting along a bustling urban street. The scene is filled with energy as diverse individuals move past parked motorcycles and storefronts, accompanied by lively street drumming and celebratory moments. Produced by AIRBAG with representation by Rabbit, the video captures a vibrant community atmosphere under bright natural daylight. The choreography flows seamlessly through various outdoor settings, highlighting spontaneous interactions and collective movement.

Style

Horizontal, Commercial, Action, Warm

Techniques

Natural light

Industries

Telecommunications

Color

Navy (30%)
Beige (30%)
Medium Grey (40%)

Background

Street

Context

TVC / TV Commercial