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BrandThe Infatuation
ProjectBrand Identity
Billboard poster for The Infatuation mounted on a textured brick wall featuring bold black text and a baby bottle graphic on bright yellow background.

The Infatuation Brand Identity 2022

Associated creatives

Center
CenterGraphic Design

Tags

billboard posterbillboardposterinfatuation billboardinfatuation poster

Description

This graphic design piece showcases a billboard advertisement for The Infatuation as part of their brand identity project created by Visie Admin. The poster features a vibrant yellow background wheat-pasted onto an urban brick wall underneath a concrete overpass. Bold black typography reads 15 Best Restaurants On The Lower East Side For Eating With Adults Who Only Order Chicken Tenders., with the words Chicken Tenders highlighted in bright blue. A realistic graphic of a baby bottle with an orange nipple is positioned near the bottom right corner of the text block. A smaller tagline at the bottom states Expert restaurant recommendations for every situation alongside The Infatuation logo. The composition is horizontally framed with a stone sidewalk and curb in the foreground.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Digital Media & Publishers

Color

Golden Yellow (80%)
Jet Black (20%)

Background

Residential Building

Context

Out of Home (OOH)