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Brand
Easton/Rawlings
ProjectThe Hype Fire Is Loose

Jonny Zeller, Agency / Creative,

Associated creatives

Jonny Zeller
Jonny ZellerProduction

Tags

baseball playerbaseball player holding batbaseball batman holding baseball batathlete on baseball fieldbaseball equipment

Description

This sports video titled The Hype Fire Is Loose was produced for Easton/Rawlings under the direction of Jonny Zeller. The footage captures athletes on a baseball field engaging with sports equipment, featuring thermal camera overlays and dynamic handheld tracking shots. The visual style employs natural lighting combined with cinematic framing on a baseball field background. The project highlights athletic performance and sports gear in an outdoor setting.