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  • ·The Hotpot commercial for Fairprice Group

Cutscene, Production,

Associated creatives

Tags

Description

This commercial video titled The Hotpot, created for Fairprice Group by Cutscene, depicts a heartwarming family gathering around a dining table for a festive meal. The narrative transitions from an intimate home dining scene with a bubbling hotpot to grocery shopping sequences in a brightly lit supermarket. The warm interior lighting of the dining room contrasts with the vibrant cooler tones of the supermarket aisles. Characters are dressed in casual and festive attire, sharing joyful moments while preparing and enjoying food. The video captures themes of togetherness and celebration with cinematic lighting and expressive character performances.

Style

Humorous, Horizontal, Cinematic, Warm

Industries

Grocery

Color

Chocolate (40%)
Jet Black (30%)
Pure White (30%)

Background

Living Room

Context

TVC / TV Commercial