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A man with a mustache holding a smartphone horizontally close to his face in a dimly lit room

McDonald's The Horizontal Breakfast 2026

About

A man with short dark hair and a mustache is positioned horizontally, holding a green smartphone up close in front of his face. He wears dark clothing while peering past the device in an indoor setting with warm ambient lighting in the background. The composition captures a close-up perspective during a scene for The Horizontal Breakfast campaign created for McDonald's. Production credits include Even/Odd and William McVay.

Brand

McDonald's

Project

McDonald's The Horizontal Breakfast 2026

Keywords

man holding smartphoneman with mustacheholding smartphonesmartphoneman

Credits

Even/Odd
Production
William McVay
Agency / Creative
Joint
Joint
Post Production / VFX

Styles

HorizontalCinematicMoodyClean

Industries

Fast Food

Background

Living Room

Context

Advertising Campaign
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