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A man with a mustache holding a smartphone horizontally close to his face in a dimly lit room

McDonald's The Horizontal Breakfast 2026

Associated creatives

Tags

Description

A man with short dark hair and a mustache is positioned horizontally, holding a green smartphone up close in front of his face. He wears dark clothing while peering past the device in an indoor setting with warm ambient lighting in the background. The composition captures a close-up perspective during a scene for The Horizontal Breakfast campaign created for McDonald's. Production credits include Even/Odd and William McVay.

Style

Horizontal, Cinematic, Moody, Clean

Industries

Fast Food

Color

Jet Black (70%)
Powder Blue (30%)

Background

Living Room

Context

Advertising Campaign