BrandMcDonald's
ProjectThe Horizontal Breakfast

McDonald's The Horizontal Breakfast 2026
Associated creatives
Tags
Description
A man with short dark hair and a mustache is positioned horizontally, holding a green smartphone up close in front of his face. He wears dark clothing while peering past the device in an indoor setting with warm ambient lighting in the background. The composition captures a close-up perspective during a scene for The Horizontal Breakfast campaign created for McDonald's. Production credits include Even/Odd and William McVay.
Style
Horizontal, Cinematic, Moody, Clean
Industries
Fast Food
Color
Jet Black (70%)
Powder Blue (30%)
Background
Living Room
Context
Advertising Campaign
