Dentsu Creative China, Agency / Creative,

Associated creatives

Description

This dynamic video commercial for the Bactroban project by Haleon opens with an aerial shot of the Shanghai skyline before transitioning to an energetic skate ramp event. Skateboarders perform mid-air tricks inside a custom ramp structure branded with Bactroban signage and product displays. The footage captures the fast-paced action from multiple camera angles, blending skate culture with commercial product placement. Dentsu Creative China provided agency and creative support for the production. The video is edited with fast cuts, natural lighting, and an upbeat atmosphere highlighting public engagement.

Style

Horizontal, Commercial, Action

Techniques

Drone footage

Industries

Skincare

Background

Sports Venue

Context

TVC / TV Commercial