Robert Ascroft, Photographer, New York

Description

This promotional portrait features three actors posed against a dramatic red-lit interior background. In the center, a middle-aged woman with blonde hair wears a tailored red suit jacket. To her left stands a woman with dark short hair in a matching red dress, and to her right stands an older bald man with a mustache in a dark suit with a red pocket square. The lighting is low-key and moody, casting strong red tones across the entire scene. Bold white and red text overlaid centrally reads the good fight, alongside smaller branding at the bottom.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Broadcast & TV Networks

Color

Background

Set-dressed

Context

Advertising Campaign