The Frankie Shop The Frankie Shop S/S 26 Campaign 2026

Description

This fashion campaign image for The Frankie Shop features model Agnes Wahlström captured by photographer Sarah Blais. The composition shows the model in profile, wearing a structured camel trench coat, dark sunglasses, and denim jeans, while carrying a black handbag and a long cream-colored faux-fur scarf that trails onto the floor. The setting is a minimalist interior with large floor-to-ceiling windows offering a soft, bright view of an urban landscape under natural daylight. Fashion editor Monika Tatalovic styled the look, complemented by hair styling from Joe Burwin and makeup by Aurore Gibrien.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Office

Context

Advertising Campaign