Watson, Design,

Description

A comprehensive digital presentation grid showcases twenty-four brand identity and website spreads for The Florian, a luxury residential development in Gramercy. Designed by Watson with photography by Ryan Neeven, the layouts feature warm neutral color palettes, elegant serif typography, and balanced editorial spacing. Visual content across the spreads includes architectural renderings, interior kitchen and living spaces, rooftop terraces overlooking the city skyline, and neighborhood street photography arranged symmetrically against a dark background.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography

Color

Background

Solid Colour

Context

Lookbook