BrandHSBC
ProjectCase Video
The Faculty, Animation,
Associated creatives
Associated creatives
Tags
Description
This video segment features a news anchor reporting on the poppy campaign. The segment includes outdoor and indoor shots. The anchor is seen standing in front of the US Capitol Building at night. Later shots display close-ups of people wearing poppy pins on their lapels, and historical black-and-white photographs show people handing out and preparing poppy pins. There are also computer-generated graphics showing digital payment technology. Another scene shows a man in a suit with medals and a poppy pin, with a projected image of a stone memorial.