The Directors Bureau, Production,
Associated creatives
Associated creatives
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Description
This advertisement for Away luggage is set in Tokyo. The commercial opens with a cityscape at dusk. The focus shifts to people with Away brand luggage in various locations. The luggage is shown in several colors, including pink, green, and gray. People are seen walking down busy streets with Japanese signage, in train stations, and putting luggage into cars. Most scenes take place at night. The commercial makes use of shallow depth of field and eye-level camera angles.