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BrandHP
ProjectHP Elite Dragonfly product launch activation - BTS

The Department, Agency / Creative,

Associated creatives

The Department
The DepartmentAgency / Creative

Associated creatives

The Department
The DepartmentAgency / Creative

Tags

laptopkeyboardinstallationdragonfly wingssignage

Description

The video shows a man discussing the new product launch for HP's new Elite Dragonfly laptop. The laptop is the lightest laptop ever released in Dragonfly Blue and made from ocean-bound plastic. There is an abstract dragonfly wings installation with workers installing. The installation is at Kings Cross Station in London. The video shows a woman discussing the laptop and the hashtag '#LighterThanAir' on a green sign next to the laptop in the installation.