McDonald's The Bed 2025

Description

This commercial video for McDonald's titled The Bed features a surreal and atmospheric scene of a girl and a woman sitting on a bed floating in the center of a calm, misty lake. Framed by steep forested mountains under a cool morning sky, the surreal setup evokes a dreamlike narrative. The cinematography employs a cinematic color palette with moody blues and natural lighting, capturing intimate moments between the characters. Production services were handled by The Roots Production Service and LA/PAC, with creative direction by TBWA Paris.