Cutscene, Production,

Description

This commercial spot titled The Battle for Fairprice Group, produced by Cutscene and created by TBWA Singapore, captures a playful indoor battle scene inside a domestic living room. A young child wearing a superhero mask and a woman wearing a colander on her head playfully toss plastic balls and strike action poses. The scene is interrupted when a delivery driver from Fairprice arrives at the door carrying boxes. The living room features a blue sofa, house plants, and Chinese New Year decorations. The video utilizes cinematic lighting and dynamic framing to highlight the comedic and energetic action between the characters.

Style

Lifestyle, Horizontal, Cinematic

Industries

E-commerce Platforms

Color

Background

Living Room

Context

TVC / TV Commercial