Amos Caparrotta, Product Designer,

Description

This cinematic commercial video project titled The Ants for Adidas, directed by Alessandro de Leo with creative direction by Demetrio Chirico and Alessandro Pomè, is set in a dimly lit billiard room with wooden paneling and green felt tables. The video introduces characters including Nino, Guido, and Kimi Antonelli within an atmospheric environment filled with traditional wooden furniture, trophies, and beaded string curtains. Andrea Gavazzi serves as the director of photography, capturing warm tungsten interior lighting and natural light spilling through windows. The scene features detailed textures of wood, vintage newspapers, and billiard equipment, creating an intimate and narrative-driven aesthetic.

Style

Horizontal, Cinematic, Warm, Grainy

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Bar

Context

TVC / TV Commercial