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Brand
The Academy of Fine Arts Munich
ProjectBrand Identity
Black and white graphic design menu featuring hand-drawn illustrations of food categories with German text layout

The Academy of Fine Arts Munich Brand Identity 2017

Associated creatives

Daily Dialogue
Daily DialogueGraphic Design

Tags

graphic design menumenu designgraphic designblack and white menuhand drawn illustrationstypography layout

Description

This graphic design project showcases a minimalist black and white menu layout created for The Academy of Fine Arts Munich. The composition features four hand-drawn illustrative icons representing food categories accompanied by handwritten pointer arrows and descriptive German text lists with pricing. The clean typographic hierarchy and playful illustrative style form part of a comprehensive brand identity system.

Style

Artistic, Square, Monochrome, Minimalist

Techniques

Typography, Ink

Color

Pure White (80%)
Jet Black (20%)

Background

Solid Colour

Context

Advertising Campaign