Brand
Iconocast, Production,
Associated creatives
Tags
Description
This commercial video for Tesco, titled It's not a little thing. It's everything., features people in various daily settings carrying Tesco shopping bags printed with messages like SORRY, LOVED, THANK YOU, and PARTY. Created by BBH London and directed through Iconocast, the spot showcases everyday moments of human connection and care. Post-production was handled by TRIM, ETC, with sound design by String and Tins.
Style
Horizontal, Commercial, Cinematic
Industries
Grocery
Context
TVC / TV Commercial