Iconoclast UK, Production,

Description

This commercial video project titled Gingerbread House for Tesco showcases a festive winter street scene and a supermarket exterior transformed into an elaborate gingerbread house. The visual sequence incorporates festive holiday lighting, magical swirling sweets and candy canes, and dynamic live-action footage combined with CGI visual effects. Produced by Iconoclast UK and BBH London with post-production by Electric Theatre Collective, the campaign blends cinematic storytelling with whimsical holiday imagery.

Style

Horizontal, Action, Cinematic

Techniques

VFX / visual effects

Industries

Grocery

Event

Christmas

Color

Background

Street

Context

TVC / TV Commercial