Tendril, Agency / Creative,

Description

This animated promotional video features Formula 1 cars racing on a unique track layout. The track is designed in the shape of the Louis Vuitton logo, visible from an aerial perspective. The setting includes a cityscape backdrop with a reflective lake running through the center of the track. The video is for the Australian Grand Prix 2025, sponsored by Louis Vuitton. The color palette includes gold, white, and dark blue with dramatic lighting on the cars, highlighting the Louis Vuitton logo. The video transitions from race action to a close-up on the Louis Vuitton logo on the front of a car and ends with branded text.