Tekla Tekla Sleepwear 2026

Description

This commercial campaign image for Tekla Sleepwear was captured by photographer Ben Beagent and features model Ismail Drammeh inside a modest bedroom. The shot portrays a candid moment as a Black man stands pulling off his black long-sleeve shirt over a white undershirt, revealing blue and white striped pajama trousers. Natural daylight filters into the interior, illuminating the rumpled white bed in the background and highlighting the textured fabric of the garments. The composition is framed partially through an open wooden doorway, creating an intimate, observational perspective.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Bedroom

Context

Advertising Campaign