BrandLexus
ProjectDesire Never Made More Sense
Team One, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
A silver Lexus NX SUV speeds down a desert highway at sunrise, its sleek lines and modern design emphasized by dynamic camera angles. The car's black panoramic sunroof and distinctive rear lights are highlighted. The interior features leather seats and carbon fiber trim. The car is driving on an open road. Close-ups capture details of the car's interior, including the Bang & Olufsen sound system. The commercial cuts to scenes of a human eye, car rims, stormy skies, and a man running across an open field. The overall tone is one of luxury and performance.