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BrandM&Ms
ProjectJump Scare

Team OMC, Agency / Creative,

Associated creatives

Associated creatives

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Description

In a dimly lit living room, a family of four is gathered on a couch, engrossed in a scary movie. The father, an African American man, sits at the center of the frame, his face a mask of terror, eyes wide and mouth agape in a silent scream. Two young women, presumably his daughters or twins, are seated on either side of him, their expressions a mix of fear and excitement. A woman is seated to the left of the father. The setting is cozy, with a lamp casting a warm glow on the scene and a side table displaying M&M's. A blue and yellow M&M character plush sit on the couch. The camera captures the scene with a medium shot, bringing the viewer into the heart of the family's movie night. The overall mood is one of nervous anticipation, a shared experience of fright and fun.