McCarthy, Graphic Design,

Description

This motion graphic animation showcases the brand identity for Te Uaka, created by McCarthy with graphic design. The video features bold, white geometric typography spelling out the brand name, constructed from circular and rectangular elements against a stark black background. The characters shift positions dynamically throughout the sequence, creating a clean and modern visual rhythm. The minimalist composition focuses entirely on the typographic form and movement without distracting background elements. The clean high-contrast presentation highlights the geometric structure of the custom logotype.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Motion Graphics

Color

Background

Solid Colour

Context

Brand Film / Corporate Video