TBWA\Media Arts Lab Tokyo, Agency / Creative,

Description

The video shows a group of female lacrosse players on a green athletic field. They are wearing purple and white uniforms. The players are recording and analyzing their game using Apple technology, including iPhones and Mac laptops. The players are capturing video on an iPhone during play, and then analyzing the video and charting data on a Mac laptop. The tools are used for strategic planning, including graphs. The weather appears to be overcast. The overall mood is one of focus and determination.