TBWA\Media Arts Lab, LATAM, Agency / Creative,

Description

The video shows a silhouetted landscape of desert cacti against a sunset. An elderly woman sits in a vintage-style room watching television. The screen displays a similar desert landscape. The video cuts to scenes of people filming with iPhones in rural locations. A young girl stands near a horse stall looking at her phone, while a man films the girl with a video camera. A man on horseback uses an iPhone to capture footage while riding. The video displays pixelated animation in the style of vintage video games blended with the real-life filming, set against the backdrop of the same desert landscape. The footage shows cinematic capabilities being used in the creation of a game or film.