TBWA\Media Arts Lab, LATAM, Agency / Creative,

Description

This video showcases the making of a short film named "EL LAZO DE PETRA" and demonstrates how a movie can be filmed using an iPhone 16 Pro. The initial scene shows an elderly woman watching a desert scene with cacti silhouettes and a rider on horseback on an old television. The making-of scenes show the use of an iPhone to record horses, landscapes, and people in traditional Mexican clothing. Motion capture technology, and LiDar is used to merge Western themes with video game elements, creating a unique and epic adventure celebrating Mexican women. There is an interplay of real and pixelated scenes, creating a cinematic experience. The woman in the film wears a charro outfit. The filming takes place in a rural environment with cacti, fields and traditional houses, with strong sunlight and backlighting effects.