BrandDIRECTV
ProjectHijack Billboards
TBWA\Chiat\Day LA, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This nighttime long shot shows the 6565 building in West Hollywood, with a DirecTV promotion projected on its side. The projection displays a search bar and images related to television shows. Below the building, a street is visible with cars and sidewalks. Palm trees line the street and the surrounding urban area. The scene is illuminated by streetlights and neon signs from nearby businesses. The overall mood is urban and commercial.