TBWA Media Arts Lab Los Angeles, Agency / Creative,

Description

A short video shows a man with limited sight, who is 95% blind, using an iPhone camera to take photos of a woman seated in a wheelchair. The photographer holds the phone with his tattooed hands, and the woman is seated on a black wheelchair in front of a black backdrop in a studio environment. A softbox provides soft, diffused lighting. The photographer coaches and directs the woman and takes a picture with the phone's voice commands, demonstrating how he's able to take the photographs, even with limited vision. The photo that is taken is shown, being a black and white portrait.