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BrandGatorade
ProjectJayson Tatum (Original Music & Sound Design)

TBWA Chiat Day LA, Agency / Creative,

Associated creatives

The Crystal Creative
The Crystal CreativeMusic / Sound
TBWA Chiat Day LA
TBWA Chiat Day LAAgency / Creative

Tags

Jayson Tatumbasketball playersports drinkGatorlytebasketballhydrationrapid rehydration

Description

The video shows Jayson Tatum in a basketball gym enhanced with animated special effects. During a practice game with other basketball players, Tatum is shown working hard to make a jump shot. Text and graphics highlight rapid rehydration and other product benefits. Tatum drinks Gatorlyte to replenish his energy, after which he is shown walking towards the camera, ready for his next game.